Product news, guides on branded links and analytics, and TRAI-compliant SMS links.https://blog.clkr.in/https://blog.clkr.in/posts/dynamic-vs-static-qr-codes/https://blog.clkr.in/posts/dynamic-vs-static-qr-codes/Printing a QR code with a hardcoded URL is a recipe for expensive reprints and broken customer journeys. Here is why dynamic QR codes win, how scan analytics work, and best practices for packaging, menus, and print ads.Fri, 23 Oct 2026 14:00:00 GMThttps://blog.clkr.in/posts/expiring-links-guide/https://blog.clkr.in/posts/expiring-links-guide/Time-limited promotions, flash sales, and security-sensitive OTPs shouldn't stay active forever. A guide to why links need expiration dates, how edge-enforced expiry works, and best practices for high-volume SMS and email campaigns.Mon, 19 Oct 2026 12:00:00 GMThttps://blog.clkr.in/posts/utm-parameters-guide/https://blog.clkr.in/posts/utm-parameters-guide/Stop losing campaign traffic to the 'Direct / (none)' black hole. A practical guide to what UTM tags do, the 5 standard parameters, naming conventions that save your sanity, and how to track links cleanly.Thu, 15 Oct 2026 12:00:00 GMThttps://blog.clkr.in/posts/sms-links-that-get-delivered/https://blog.clkr.in/posts/sms-links-that-get-delivered/TRAI's whitelisting rules changed how links in commercial SMS work in India. A practical guide to the link format, the DLT steps and the mistakes that get messages blocked.Thu, 08 Oct 2026 12:00:00 GMThttps://blog.clkr.in/posts/hello-world/https://blog.clkr.in/posts/hello-world/Why we're building clkr.in, a fast, branded link shortener made for India, and what's coming first.Thu, 08 Oct 2026 00:00:00 GMT